Anna Klingmann

(1965-)

German architect

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Anna Klingmann (born 1965) is a German architect, author and academic who specializes in branding. She is the founder and principal architect of Klingmann Architects and Brand Consultants, and author of Brandscapes: Architecture in the Experience Economy. Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public. Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity." She also has described the concept of a "brandscape" which describes corporate value systems embodied into the physical landscape. Klingmann believes that branded landscapes "effect lasting, meaningful changes that draw upon the dormant or explicit potential of particular cultures and places."