Bob Williams (born July 13, 1953) is an American college basketball coach and the current head men's basketball coach at the University of California, Santa Barbara. He is sometimes referred to as the Dean of the Big West Conference's basketball coaches. He was previously the head coach at the University of California, Davis, winning the NCAA Men's Division II Basketball Championship in 1998. Williams is second all time in wins at UCSB, behind only Jerry Pimm, and recorded his 200th victory with the school during the 2010–11 season. The 2009–10 season marked the fourth Big West Regular Season title captured during Williams' tenure at UCSB. It also was the first time in the basketball program's history that the Gauchos won both the Big West Regular Season and Big West Tournament championships in the same year. Williams was also awarded the 2010 Big West Coach of the Year Award, his third. In 2007–08 UCSB set the all time school record for most wins in a season with 23. Williams currently owns the highest Big West Conference winning percentage amongst all active coaches in the league (Big West Conference games only). His slow-paced offensive sets, referred to as The System, often results in low-scoring, tedious games. But, as Williams has said, "The System exists not to spotlight individual greatness, but to highlight team-wide weaknesses. I would rather lose a close, low-scoring game than win a high-scoring blowout. I think that is what true basketball fans admire."