Charles Coolidge Parlin
(1872-1942)
American market researcher
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Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post. He is credited as being the founder and a "pioneer" in the area of market research.
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| Born |
1872
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| Died |
15 October 1942 (aged 70)
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