Clarence Hailey Long
(1910-1978)
American rancher
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Clarence Hailey Long, Jr., often known as C.H. Long (1910 — 1978), was the rugged Texas cowboy sensationalized as the original Marlboro Man. Long, then foreman of the JA Ranch, was catapulted to national attention in 1949, when LIFE magazine published a series of Leonard McCombe photographs on ranching in the American West. Long was the basis of the popular Marlboro cigarettes advertising campaign for Philip Morris, but other models followed through 1999.
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| Born |
1910 Paducah, Cottle County, Texas, USA
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| Died |
29 June 1978 (aged 68)
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