Daniel Lerner
(1917-1980)
American academic
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Daniel Lerner (1917 - 1980) was an American scholar and writer known for his studies on modernization theory. Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations. He, along with Wilbur Schramm and Everett Rogers, were influential in launching the study and practice of media development and development communication.
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