Harding Lawrence
About
Harding Luther Lawrence (July 15, 1920 – January 16, 2002) was executive vice president of Continental Airlines and then president and chairman of Braniff International Airways, a Dallas, Texas-based carrier. Lawrence's bold and dramatic accomplishments at both airlines earned him the reputation as not only a maverick of the transportation industry but as one of the last legendary titans of aviation. While at Braniff, Lawrence turned the conservative airline into a progressive and flamboyant carrier known for high fashion flight attendant uniforms, exemplary inflight service, and brightly painted planes. Lawrence' revolutionary approach included approving the "End of the Plain Plane" campaign in 1965, which called for imaginative aircraft paint schemes, interiors, and never before seen passenger service comforts. Previous airlines were commonly patterned after less than appealing military operations.
Key details
| Born |
15 July 1920 Perkins, Oklahoma
|
| Died |
16 February 2002 (aged 81)
|
| Zodiac | Cancer |
| Tags | Add tag |
Family members
Romantic interests
Friends & associates
Scholars
Missing information for Harding Lawrence
- missing gender
- missing nationality
- missing occupation
- missing height
- missing hair color
- missing eye color
- missing ethnicity
- add banner photo
- add photos to gallery
Similar profiles
Activity
Top contributors today
Tags
Featured contributors
Couples by country
USA · UK · Canada · Australia · France · Germany · India · China · South Korea · Japan · Spain · MexicoCouples by decade
1900s · 1910s · 1920s · 1930s · 1940s · 1950s · 1960s · 1970s · 1980s · 1990s · 2000s · 2010s · 2020s
