Homer B. Roberts (1885–1952) was a graduate of Kansas State Agricultural College and veteran of World War I who was the first black man to attain the rank of lieutenant in the United States Army Signal Corps. He began his auto business by placing ads in the local paper advertising used cars. By the end of 1919, Roberts had negotiated over 60 car sales exclusively for African-American buyers. He hired two salesmen to work his lot, offered auto insurance and payment terms to customers, and later founded Roberts Motors, the first African-American owned car dealership in the United States.
Born |
1885 Springfield, Missouri, U.S.
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Died |
1952 (aged 66) Chicago, Illinois, U.S.
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