Horst Dassler
(1936-1987)
German businessman
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Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father of sports sponsorship as a result of his separate business of managing rights for the world governing bodies of football and the Olympics.
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| Born |
12 March 1936 Erlangen, Germany
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| Died |
9 April 1987 (aged 51) Erlangen, Germany
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| Zodiac | Pisces |
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