Jean-Claude Larréché
(1947-)
French academic
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Jean-Claude Larréché (born 3 July 1947) is a French organizational theorist, and the Alfred H. Heineken Chaired Professor of marketing at INSEAD, a post he has held since 1993. He is known for his pioneering work in the use of computer simulations (i.e. simulation games) in marketing training, his work at INSEAD on marketing excellence and customer focus, and his book The Momentum Effect.
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3 July 1947 (age 78)
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| Zodiac | Cancer |
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