John Chervokas
(1936-2011)
Advertising executive
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John V. Chervokas (1936 – July 23, 2011) was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, "Please don't squeeze the Charmin", which is used by the character in the television commercial.
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| Born |
1936 Norwood, Massachusetts
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| Died |
23 July 2011 (aged 75)
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