Ali Joone is a founder and owner of the company Digital Playground. He founded the company in 1993, originally making adult CD-ROM computer games. Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's". "Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned". "I feel the same exact thing is going to happen with adult". He is considered a ground-breaker in the world of interactive adult technology, pioneering the Virtual Sex line of DVDs, in which the viewer can "command" a famous pornographic actress by selecting from a menu of explicit scenes. The first film in the series was released in 1998. In the series the actress looks directly at the camera, and appears to talk directly to the viewer. According to Joone, "It's the closest you'll ever get to having sex with our girls without really having sex with them". "When you're watching a regular porn movie, you're watching it in the third person". "You're basically a voyeur". "This way it's a first-person experience". "If the girl is in the missionary position, the camera is looking down at her as you would be if you were actually there with her". "You're the god of your world at that moment". He also directed the successful pornographic films Pirates and Pirates II: Stagnetti's Revenge.