Karen Sortito
(1961-2010)
Specialist on brand enhancement
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Karen Christine Sortito (September 8, 1961 – December 13, 2010) was a specialist in brand enhancement and product placement. Sortito was a pioneer in product tie-ins in movies. An example of one of the first product tie-ins was in the movie E.T. In the story, the stranded alien character, E.T. was lured out of hiding with a trail of Reese's Pieces.
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| Born |
8 September 1961
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| Died |
13 December 2010 (aged 49)
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| Zodiac | Virgo |
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