Michael Crooke
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Dr. Michael W. Crooke (born February 25, 1957) is an American Businessman and Academic. Best known as the CEO of Patagonia, Inc. from 1999 to 2005, Crooke has held a held a variety of corporate leadership positions in industries ranging from Outdoor Equipment and Apparel to Venture Capital. He is currently a professor of advanced business strategy at the graduate business schools of both Pepperdine University and University of Oregon, and a strategic business consultant to high growth and established companies. As a consultant Crooke’s stated focus is on “embedding environmental and social considerations into a great product or service [which] increases differentiation and maximizes shareholder value over the long-term” as well as “developing direct to customer strategies that create an emotional connection to the brand.”
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25 February 1957 (age 68)
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