About
Rosanne Siino is the retired former Vice President of Communications for Netscape (Communications Corporation). Siino is responsible for crafting the 1990s message that "the web is for everyone", as well as making the pivotal decision to turn Marc Andreessen in to a "rock star," and creating the publicity strategy which landed Andreessen, barefoot, on the cover of Time Magazine. She spent 16 years in corporate communications, 13 of which were in high-tech public relations. Siino retired from Netscape after the 1998 acquisition by AOL and returned to graduate school. Since retiring, she has consulted for numerous high-tech and Internet companies, such as AOL, Google, Shutterfly, Qualcomm, and PlanetOut. Siino is also known for her philanthropy and interest in developing nations. As of 2009, Siino teaches and conducts research for the Management Science and Engineering Department at Stanford University. Her research focus is in the socio-emotional effects of digital technologies on how people work and interact." Her past research topics specifically include work-role enactment over geographic distance, and interaction rituals on distributed management teams.
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1962 (age 63)
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