Bernard Russ Alben (December 27, 1929 – August 26, 2012) was an American advertising executive and composer. He served as the Vice President and Creative Director of Ogilvy & Mather from the early 1970s until his retirement in December 1981. Alben is credited with writing the Good & Plenty's Choo Choo Charlie jingle and creating the Timex watch advertising slogan, "It takes a licking and keeps on ticking."
Born |
27 December 1929
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Died |
26 August 2012 (aged 82)
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Zodiac | Capricorn |
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