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Russ Alben

(1929-2012)
American advertising executive and composer
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Bernard Russ Alben (December 27, 1929 – August 26, 2012) was an American advertising executive and composer. He served as the Vice President and Creative Director of Ogilvy & Mather from the early 1970s until his retirement in December 1981. Alben is credited with writing the Good & Plenty's Choo Choo Charlie jingle and creating the Timex watch advertising slogan, "It takes a licking and keeps on ticking."

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Born
27 December 1929
Died
26 August 2012 (aged 82)
Zodiac Capricorn
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