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Spuds MacKenzie

(1983-1993)
Dog mascot of Bud Light beer
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Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23-year-old art director, Jon Moore. At the time he was working at Needham, Harper & Steers, a Chicago, Illinois, advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987.

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Born Honey Tree Evil Eye
7 October 1983
Malvern, Pennsylvania
Died
31 May 1993 (aged 9)
North Riverside, IL
Zodiac Libra
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