Ted London is an American scholar and teacher on Base of the Pyramid (BoP) issues. He is on the faculty at the Stephen M. Ross School of Business at the University of Michigan and a senior research fellow at the William Davidson Institute (WDI). London focuses his research and practice on developing enterprise strategies for low income markets. His latest book, The Base of the Pyramid Promise, was released in early 2016.
Born | 1963 |
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