Theodore Levitt
(1925-2006)
German-born American economist
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Theodore Levitt (March 1, 1925, – June 28, 2006) was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".
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| Born |
1 March 1925 Vollmerz, Main-Kinzig-Kreis, Germany
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| Died |
28 June 2006 (aged 81) Belmont, Massachusetts, U.S.
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| Zodiac | Pisces |
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