William C. Durant
(1861-1947)
American businessman and co-founder of General Motors and Chevrolet
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William Crapo Durant (December 8, 1861 – March 18, 1947), also known as Billy Durant, was a leading pioneer of the United States automobile industry, who created a system in which a company held multiple marques – each seemingly independent, with different automobile lines – bound under a unified corporate holding company. Durant, along with Frederic L. Smith, co-founded General Motors, as well as Chevrolet with Louis Chevrolet. He also founded Frigidaire.
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| Born |
8 December 1861 Boston, Massachusetts, U.S.
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| Died |
18 March 1947 (aged 85) New York City, U.S.
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| Zodiac | Sagittarius |
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