William Anthony Nericcio, aka Memo, is a Chicano literary theorist, cultural critic, American Literature scholar, and Professor of English and Comparative Literature at San Diego State University. Currently Director of the Master of Arts in Liberal Arts and Sciences program, he is the author of the award-winning Tex[t]-Mex: Seductive Hallucinations of the "Mexican" in America, The Hurt Business: Oliver Mayer's Early Works Plus, and Homer From Salinas: John Steinbeck's Enduring Voice for the Californias. Nericcio is also a graphic designer, creating book covers, film posters, and websites, most notably for SDSU Press and Hyperbole Books, where he oversees the production of cultural studies tomes. His Text-Mex Gallery blog investigates the pathological interrogation of Mexican, Latina/o, Chicana/o, "Hispanic," Mexican-American, and Latin American stereotypes, political, and cultural issues. He is also the curator of the text-image exhibition entitled “MEXtasy,” which has been displayed at numerous institutions, including University of Michigan and South Texas College. Currently working on his follow-up book to Tex[t]-Mex, Eyegiene: Permutations of Subjectivity in the Televisual Age of Sex and Race, his most recent publication is Talking #browntv: Latinas and Latinos on the Screen, co-authored with Frederick Luis Aldama, for the Ohio State University Press.