Ziv Carmon
(1961-)
Israeli-born business academic
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Ziv Carmon is a professor of Business Administration at INSEAD, he holds The INSEAD Chaired Professorship of Marketing in Memory of Erin Anderson, and chairs INSEAD’s research & development. An expert in human judgment and decision-making, he is best known for his research on Placebo Effects of commercial actions and on the Endowment Effect, and his presentations and teachings about Customer Insight.
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