Al Ries
(1926-2022)
American advertising executive
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Al Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
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| Born |
1926 Indianapolis, Indiana
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| Died |
7 October 2022 (aged 96)
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