John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory.
Born |
31 January 1935 Manhattan, New York, U.S.
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Died |
4 June 2017 (aged 82) Old Greenwich, Connecticut, U.S.
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Zodiac | Aquarius |
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