Alice M. Isen
American psychologist
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Alice M. Isen was an American psychologist and Professor of Psychology and of Marketing at Cornell University. A prominent and widely published scholar, her research concerned the influence of affect on social interaction, thought processes, and decision making, including applications to organizational behavior, medical decision making, doctor-patient interaction, issues in services marketing, and issues related to brand equity and loyalty. She was among the most highly cited business school faculty members in the world.
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