About
Ernest Dichter (14 August 1907 – 21 November 1991) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas.
Key details
| Born |
14 August 1907 Vienna, Austria.
|
| Died |
21 November 1991 (aged 84) Peekskill, New York
|
| Zodiac | Leo |
| Tags | Add tag |
Family members
Parents
Siblings
Other family members
Connections
Friends & associates
Ernest Dichter dating history
0Children
0Scholars
Family
Parents
Siblings
Children
Other family members
Friends & associates
Missing information for Ernest Dichter
- missing gender
- missing height
- missing hair color
- missing eye color
- missing ethnicity
- add profile photo
- add banner photo
- add photos to gallery
Lists
Facts and figures
Similar profiles
Activity
Top contributors today
Tags
Featured contributors
Couples by country
USA · UK · Canada · Australia · France · Germany · India · China · South Korea · Japan · Spain · MexicoCouples by decade
1900s · 1910s · 1920s · 1930s · 1940s · 1950s · 1960s · 1970s · 1980s · 1990s · 2000s · 2010s · 2020s
